About

This is Abby.

She is the reason The Plot Department exists.

I give her the highest quality everything I can find. Food, toys, accessories, blankets, shampoo. She deserves it. That is how I feel about every animal.

I started noticing something. The brands making the best products for animals, the ones made by people who truly care, were getting lost. Overlooked. Outshouted by companies with bigger budgets and emptier hearts.

So I started The Plot Department.

I am a writer. I build characters and voices for founder-led pet brands so that the care behind the product finally comes through in every word. On the website, the packaging, Instagram, the email. Everywhere someone finds you.

Your product deserves to be heard. I am here to make sure it is.

Eric Sazer

Founder, The Plot Department

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